Understanding the Impact of Collagen on Beauty and Skin
Collagen is one of the most important structural substances in our bodies, accounting for 25 to 30% of its total protein – 75% of our skin is collagen, and as such it is the key component for supple and radiant healthy skin.
As we age, our body loses its ability to produce collagen, causing it to break down with a reduction in the density of the collagen and elastin fibres, as well as the loss of hyaluronic acid. This reduction in density can lead to the more commonly noticed effects of ageing such as wrinkles, sagging skin and fine lines  with the loss of collagen leading to a collapsing dermal layer which contributes to wrinkles and loss of elasticity. The environment also affects our skin and UVA/UVB exposure induces skin damage and loss of collagen.
Everyone can benefit from taking collagen powders as a daily supplement and maintaining the integrity of the extracellular matrix is essential for a youthful skin appearance.
Collagen and Edible Beauty
Nutrition is linked to skin appearance, skin health and skin conditions . In particular the term 'edible beauty' highlights the connection between what we eat and our beauty or healthy appearance.
Nutraviva's premium collagen powders helps to slow down the effects of the ageing process by nourishing the skin, hair and nails building blocks. In particular, marine collagen protein contains significantly higher amounts of the amino acids, glycine, proline and hydroxyproline when compared to many other protein powders. These amino acids are necessary for promoting healthy tissue growth by the cells themselves. Hydrolysed collagen is highly digestible and is characterised by an improved bioavailability for optimal beauty results.
There have been many comprehensive clinical studies highlighting numerous positive effects of ingesting collagen. Our premium Nutraviva Marine Collagen delivers a superior quality edible beauty pure collagen, while our specially designed marine collagen formula, Simply Beautiful , takes it one step further and incorporates a blend of edible beauty ingredients that work in unison to promote collagen production and combat both the visible and internal signs of ageing.